Friday, 5 November 2010

Cocosa does men... finally!

It's nice to see a well turned out man isn't it? I often find myself eyeing up a well dressed fella, or a guy who obviously has good style. They know, and you know, that they look good. They've invested time (away from footie or the pub - that's what straight boys do isn't it? oops, generalisation!) and money into the way the world now sees them, and thank G-d!

It's because of this little fact - that men like to look good AND are spending time and money doing it - that retailers and e-tailers alike are launching themselves into the menswear world. Enter Cocosa. The exclusive, and rather posh, e-tailer are thankfully launching a menswear site. I literally couldn't be more excited! As of the 8th of November (three days gents!), you won't be seeing me, for I will be glued to the screen with my plastic in one hand and mouse in other, buying into the amazing sales they're offering.

You remember when Harrods only let well dressed people into the store? Like no touristy looking people, no au pairs, no jeans - well that is how I feel when I browse on Cocosa. You need to be invited in. It's pure luxury shopping. You won't be cyber-bumping into riff raff here.

The men's site will offer up to 80% discount on stock, and will be carrying brands such as Westwood (YAY!), John Smedley and Nicole Farhi.

I was lucky enough to be invited to a little launch party, down at Inamo, Soho, for the men's site. I must just show you this, it's a picture of their fully interactive table. Fully Cocosa'd up, you can actually place your order from your table, on the built in computer! Genius!


More than the food though, I met up with Sheila Clancy, buying director, how said: "We think it's just the right time to launch a luxury brand like this to the male audience. This dedicated menswear site it a natural progression for us".

I'm so glad. Some gorge threads at our finger tips, at discounted prices. I'M IN!

Remember, 8th November people!

No comments:

Post a Comment